Return Path’s 2015 World Tour Hits Chicago and New York City!

3:30 – 4:00

Little Data, Big Decisions: The Path to Data Enlightenment Keynote

One of the biggest challenges facing businesses today is how to build trusted relationships with consumers at scale. In this thought-provoking keynote presentation, we’ll explore how the world’s leading brands are using data to build closer, safer, and smarter connections with their customers.

4:00 – 4:45

Real Data, Real Results: Customer Showcase & Panel Discussion

There’s no better way to learn than through case studies from your peers. In this fast-paced presentation and panel discussion you’ll hear how other marketing, security, and research professionals are leveraging Return Path data to promote and protect their brands. Bring your questions for the audience Q&A portion of the panel discussion.

4:45 – 5:30

Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Session

Today’s email inbox knows a lot about consumer interests and behavior. In this engaging breakout session, we’ll dive deep into the strategies and tactics that leading organizations are employing to turn data from the email ecosystem into a strategic advantage. Reinvent your business strategy, optimize your email marketing efforts, and build deeper relationships with customers.

4:45 – 5:30

Using Return Path Data to Protect Your Brand: Security Breakout Session

In this eye-opening breakout session you’ll learn what tactics cyber-criminals are using today to spoof your brand and defraud your customers—and how you can put a stop to these attacks. Defend your customers; defend your brand; defend your bottom line.

5:30

Cocktails & Networking