As marketers know well, email delivers business value. Just consider these stats:
- 66 percent of consumers made a purchase directly after receiving an email marketing messages (Direct Marketing Association)
- 73 percent of marketers agree that email is the most valuable marketing medium (Salesforce)
- 20 percent of marketers say that their business’ primary revenue source is directly linked to email (Salesforce)
- Unfortunately email, the most successful marketing channel out there today, is also the least secure. RSA identifies a phishing attack every minute and email fraud has up to a 45 percent conversion rate.
How does email fraud affect the performance of your email marketing program? We have some thoughts of our own on this subject, but what we’re really interested in is hearing from you.
That’s why we’ve launched a brief survey, “The Value of Trust in Email Marketing.” If you take five minutes to fill it out now, you’ll be entered to win a Hero4 Session GoPro.
We’ll be picking a winner this Friday, so be sure to enter your name before then!