5 Things You Should Know About the Privacy Shield
On February 2nd, the European Commission and the United States agreed on the new framework for transatlantic data flows the EU-U.S. Privacy Shield. This framework, which provides a set of robust and...
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How to Authenticate Your Bounce Messages with DMARC
When it comes to email authentication priorities, bounce messages generated by your company are probably not at the top of the list. But these messages should not be overlooked—they can contain...
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Infographic: The State of Spear Phishing
Spear phishing attacks can wreak havoc in businesses around the globe—they lead to data breaches, tarnish brand reputation, and deplete revenue. Business email compromise scams (also known as “CEO...
View ArticleFive Stats That Prove the Value of Brand Trust
Step into a Whole Foods Market, and you will probably read some brand stories that sound more like a Tolkien quest than a description of how a company that sells quinoa came to be. This is no...
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How Email Authentication Influences Consumer Trust and Email Deliverability
As most marketers know, trust is paramount when it comes to email marketing success. According to Fastmap, three out of five consumers across every age group rate trust as the number one influencer...
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5 Actions Retailers Can Take to Fight Phishing
The retail industry is under attack from cybercriminals. Recent research shows that it’s only getting worse: according to Symantec’s 2016 ISTR report, retail was the most heavily exposed industry to...
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Why Passing and Aligning Both SPF and DKIM Is Key to Email Deliverability
For an email to pass the DMARC (Domain-based Message Authentication Reporting and Conformance), it needs to either pass and align SPF (Sender Policy Framework) or pass and align DKIM (DomainKeys...
View ArticleThe Privacy Shield Hits a Roadblock
A few weeks ago, we reviewed the European Commission and the United States’ agreement on a new framework for transatlantic data flows, the EU-U.S. Privacy Shield, along with the EU General Data...
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3 Top Insights from the 2016 Verizon Data Breach Investigations Report
Yesterday, Verizon released its 2016 Data Breach Investigations Report, which analyzes data from more than 100,000 security incidents, including 2,260 confirmed data breaches. The big takeaways? Email...
View ArticleHow DMARC Protects Employees From Spear Phishing Attacks
Spear phishing is one of the biggest challenges facing enterprise organizations today. Here are just a few troubling stats to prove it: 95% of all attacks on enterprise networks are the result of...
View ArticleTop 10 Email Fraud Terms to Know
Understanding the vocabulary of email fraud is essential if you hope to defend your customers, employees, and brand reputation from phishing attacks. Below we’ve included 10 top terms from our Ultimate...
View Article13 Spear Phishing Stats to Build Your Case for Email Fraud Protection
Spear phishing is the biggest threat to enterprise security today. According to Verizon, the vast majority of data breaches begin with a targeted phishing campaign against an organization....
View ArticleMarketers: Take this 5-Minute Survey and You Could Win a GoPro
As marketers know well, email delivers business value. Just consider these stats: 66 percent of consumers made a purchase directly after receiving an email marketing messages (Direct Marketing...
View ArticleWebinar: Why Should Marketers Fight Email Fraud?
It is no secret to digital marketers that email delivers business value. 72 percent of customers rate email as the most preferred method of communication and for every $1 spent, email marketing...
View Article5 Types of Emails Marketers Should Never Send
Sending email is like sending a postcard—the content is visible at many different stops within the mail flow before it reaches its destination. But, unlike postcards, email messages sent from companies...
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From the Field: How Effective Is DMARC at Reducing Email Fraud?
As a Strategic Project Manager for the Email Fraud Protection Team at Return Path, I get this question a lot: How effective is DMARC at blocking phishing attacks? To help answer it, I thought it would...
View ArticleEmail 2020? Think Email 20/20 Instead [New eBook]
Many marketers have been predicting Email 2020—what the email landscape will look four years from now. Sadly, there is no oracle that can correctly see into the future and a most of those predictions...
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Five More Types of Emails Marketers Should Never Send
Maintaining trust in the email channel is critical to email marketing ROI. If mailbox providers and end users start treating your legitimate messages as spam, your sender reputation—and ultimately...
View ArticleThree Top Recommendations from Gartner’s Latest Phishing Report
Phishing attacks are on the rise. In the first quarter of 2016, the Anti-Phishing Working Group (APWG) observed more phishing attacks than at any other time in history. Gartner explores some possible...
View ArticleThree Common Misconceptions About Phishing
At Return Path, we talk to all kinds of people about email fraud—from marketing managers to Chief Information Security Officers. Often, we confront some of the same misconceptions. So, we thought it...
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