Cyberattacks against your brand can be very damaging and costly to both your revenue and your reputation. Cyberattacks are more than someone breaking into your databases or systems and stealing data; instead, this term refers to fraud and the hijacking of brands to steal customers’ personally identifiable information (PII).
Looking at the online fraud landscape today, there are threats like phishing, business email spoofing scams, and malware. While phishing has been around for more than 15 years and is effectively the “grandfather” of all scams, the methods are continuously evolving. Email is the most valuable marketing channel and also the least secure due to its aging infrastructure, making it an attractive target for data breaches. In fact, the IRS has stated that phishing attacks in non-financial industries increased by 400 percent during 2016 tax season.
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